Pokhara University

Level : Bachelor                        Semester-Fall                                        Year: 2021

Programme : BBA / BCIS / BHCM / BHM                                         Full marks: 100

Course : Principles of Management                                                  Pass marks: 45

Time : 3 hrs . 

 

Candidates are required to answer in their own words as far as practicable . The figures in the margin indicate full marks . 

 

                                                                 Section " A " 

Very Short Answer Questions

 

 Attempt all the questions . [ 10x2 ] 

 

1. Differentiate between authority and responsibility ? 

2. Define the concept of synergy in management . 

3. Write the components of the task environment ? 

4. Explain the difference between planning and decision making . 

5. What do you mean by job enrichment ? 

6. What do you mean by laissez faire leadership ? 

7. Define benchmarking. 

8. Outline the major tools of TQM . 

9. What do you understand by planned change ? 

10. What is milestone control ?   

 

Section " B " 

Descriptive Answer Questions 

 

Attempt any six questions . [ 6 × 10 ] 

 

11. What is management ? Explain the current emerging issues and challenges of management in the context of Nepal . 

12. Describe the nature and causes of conflict in organisation . How do you manage conflict in an organisation ? 

13. Define the matrix organisation structure along with its pros and cons . Define the concept of resistance to change . How do you overcome resistance to changes in an organisation ? Explain with suitable examples . 

15. Explain the barriers of communication . How do you make your communication more effective in an organisational context ? 

16. What are the contributions of Maslow's Need Hierarchy and Herzberg's two factor theory of motivation contemporary management ? Explain .

 17. Outline the dimensions of quality . Also explain the major ongoing issues and challenges related with quality management in Nepal . 

 

Section " C 

 

Case Analysis 

18. Read the case situation given below and answer the questions that follow : [ 20 ] 

 

Google is one of the most well - known and admired organisations in the world , so much so that many people refer to looking for information on the Internet as " googling". " Google began as a student project in 1996 by two Stanford University graduates , Larry Page and Sergey Brin , and has since grown to become the most popular Web search engine on the Internet , with 1 billion searches per day in 2009 , as well as other innovative applications like Gmail , Google Earth , Google Maps , and Picasa . By 2009 , Google had grown from ten workers working in a garage in Palo Alto to 10,000 employees operating globally . What is the secret of their success ? 

 

Keeping their staff happy is another virtue they hold dear . Google has built a one - of - a - kind work environment that attracts , inspires , and keeps the top talent in the industry . Employees at Google's Mountain View , California , campus , known as the " Googleplex , " are treated to complimentary gourmet food options such as sushi bars and cappuccino machines . Employees can use gyms , shower , video games , on - site child care , and physicians . Google offers 4 months of paternity leave 75 % of full salary and $ 500 for take - out meals for families with newborns . These benefits foster an environment in which employees believe they are well - cared for and that their requirements are met. Furthermore , they contribute to the impression that they are working in a distinctive and cool environment that is distinct from wherever else they may have worked . 

 

Google's culture is also reflected in its decision - making . Google makes decisions in groups . Even the firm's management is in the hands of a triad : Larry Page and Sergey Brin selected Eric Schmidt to serve as CEO , and the company is purportedly led by consensus . In other words, This is not a firm where choices are made at the top and then executed from the bottom . It is usual for numerous small teams to target each problem , for employees to use rational reasoning and data to try to persuade one another . Gut instinct has minimal influence on how judgments are formed . In some meetings , people reportedly are not allowed to say " I think . " but instead must say " the data suggest .... " To facilitate teamwork , employees work in open office environments where private offices are assigned only to a select few . Even Kai - Fu Lee , the well - known employee whose departure from Microsoft 

prompted a lawsuit , did not have his own office and shared a cubicle with two other colleagues . 

How do they maintain these unique values ? In a company emphasising hiring the smartest people , it is very likely that they will attract big egos that may be difficult to work with . Google realizes that its strength comes from its " small company " values that emphasize risk taking . agility , and cooperation . Therefore , they take their hiring process very seriously . Hiring is extremely competitive and getting work at Google is not unlike applying to a college . Candidates may be asked to write essays about how they will perform their future jobs . Recently , they targeted potential new employees using billboards featuring brain teasers directing potential candidates to a Web site where they were subjected to more brain teasers . Each candidate may be interviewed by as many as eight people on several occasions . Through this scrutiny , they are trying to select " Googley " employees who will share the company's values , perform at high levels , and be liked by others within the company . 

 

Questions : 

a ) Do you think Google's decision - making culture will help or hurt Google in the long run ? 

b ) What are the factors responsible for the specific culture that exists in Google ? 

c ) What type of decision - making approach has Google taken ? Do you think this will remain the same over time ? Why or why not ? 

d ) Do you see any challenges Google may face in the future because of its emphasis on risk taking ?