POKHARA UNIVERSITY

 

Level: Bachelor                                 Semester-Fall                             Year : 2018

Programme: BBA/BHM/BBA-TT                                                              Full Marks: 100

Course: Fundamentals of Entrepreneurship                                            Pass Marks: 45

                                                                                                             Time : 3hrs.

Candidates are required to give their answers in their own words as far as practicable. The figures in the margin indicate full marks.

                                                   Section "A"

                                 Very Short Answer Questions

Attempt all the questions.                                                                      10×2

1. What is entrepreneurship?

2. Who is a social entrepreneur?

3. Explain the term "turnkey projects." 

4. What do you mean by opportunity recognition? How is this done in entrepreneurship?

5. Define trade secrets with examples. 

6 What is the importance of a business plan?

7. Define the term merger and take over. 

8. Write any one risk reduction strategy.

9. What do you understand by creativity and innovation? 

10. Write down the 5 steps approach for good foreign market selection.

                                                     Section "B"                                                6×10

                                 Descriptive Answer Questions

 Attempt any six questions

11.  Define new entry. Explain the new entry strategies. 

12. Explain intellectual property. Explain different types of intellectual property. 

13. Explain the emerging issues in entrepreneurship.

14. Explain the different kinds of intellectual property rights with its objectives.

15. "Social entrepreneurship is essential for under developing countries like Nepal." Do you agree with this statement, why or why not? 

16. Explain how does internal and external environment affects the functioning of an entrepreneur.

17. Differentiate between male and female entrepreneurs. What do you think are the reasons for the increase in the number of female entrepreneurs as compared to earlier years?

18.                                                       Section "C"

Read the following case below and answer the questions that follow: 

Nina Lim is never short of ideas. As a teenager, she set-up her own part- time business designing websites for entrepreneurs and student associations, while pursuing her studies at National Junior College in Singapore. Nina has always been interested in entrepreneurship, and she regularly attends the Action for Community for Entrepreneurship (ACE) - a network promoting entrepreneurship. Now, she is two months away from completing her Masters in Material Sciences at Nanyang Technological University (NTU), and she has just launched No Water Wash with Tim, a fellow NTU business student. The pair is contemplating entering 'The BIG Idea' - a business plan competition held at their university but they are still unsure about the range of - products they should provide, and the markets they could target. In addition, a concrete business model has yet to be developed. 

No Water Wash is an innovative car wash process that does not require water. "We use a unique 2-in-1 wash and polish product, which uses a polymer compound to lift dirt from the surface of the paint and encapsulate it in a lubricating film. The dirt is then removed with a soft cloth treated with nanoparticles' ', says Nina. The washing process reveals a shiny surface that is protected by a thin polymer coating. Whereas traditional car wash products are was-based, tend to deteriorate rapidly in the sun and dull the paint's appearance over time, the polymer coating lasts for up to six weeks and keeps the car looking shinier for longer. The technology is proven. She washed a sample car panel over a hundred times to show the efficiency of the process, and demonstrate that it does not damage the paintwork.

She conducted some preliminary market research and found from the Land Transport Authority website that there are currently just over half a million cars registered in Singapore. She thinks that they could expand the service range, and that they could target some specific segments in the local market.

 Questions:

a. Suggest a few creative service packages to Nina for expanding her service range.   5

b. Suggest the different methods for idea generating and solving the problem to Nina.  10

c. Suggest Nina how to implement e-entrepreneurship for her business.                       5