Corporate social responsibility (CSR) is a concept that urges companies and organizations to think beyond the bottom line and examine how their actions affect society and the environment. A company's decision to participate in CSR efforts is influenced by a number of factors. Generally speaking, these drivers can be divided into internal and external factors:

Inside Drivers:

1.Ethical values and Corporate Culture :  Strong ethical ideals and a corporate culture that prioritizes social responsibility are characteristics of many businesses. They see CSR as a means of integrating these principles into their business processes.

2.Long-term Sustainability: Companies are aware that CSR can help ensure long-term sustainability by fostering stakeholder trust, boosting brand recognition, and lowering the risk of unfavorable environmental and social effects.

3.staff Engagement and Morale: Businesses that participate in CSR initiatives frequently observe an increase in staff engagement and morale. When they work for a company that has a beneficial impact on society, employees are more motivated and content.

4. Cost Reduction and Efficiency : Cost reductions and operational improvements are possible as a result of CSR initiatives. For instance, waste reduction initiatives can lower disposal costs and energy-efficient practices can lower utility bills.

5.Innovation and Competitive Advantage: CSR can spur innovation by enticing businesses to create new goods, services, or procedures that have a favorable effect on society or the environment. Having a competitive advantage in the market depends on your CSR leadership.

Outside Drivers:

1. Stakeholder Pressure : External stakeholders can put pressure on businesses to embrace CSR policies, including clients, investors, NGOs, and governmental organizations. Depending on how well a company performs in the social and environmental spheres, these stakeholders may reward or penalize it.

2.Consumer Preferences: Customers increasingly favor to patronize businesses that show a dedication to CSR. Businesses include CSR into their branding and marketing strategies in response to this demand.

3.Investor Interest: Socially responsible investing (SRI), sometimes referred to as environmental, social, and governance (ESG) investing, has grown in popularity. Companies that meet ESG requirements are more likely to receive investment from investors.

4.Risk reduction: CSR initiatives can help reduce a range of risks, including those that could negatively affect a company's bottom line, such as legal, regulatory, environmental, and social hazards.

5.Social and environmental trends: In order to be current and responsive to changing societal requirements, businesses frequently address these issues through CSR programs. These trends are related to social inequality, climate change, and other urgent challenges.

Companies may adopt CSR strategies that support their objectives and values while also addressing the demands of stakeholders and society at large when internal values and external forces combine.